(A) Ethics Guidance A Code of Ethics; an ethics column in the company newsletter; ethics as a component of Performance Appraisals; an office of Ethics Ombudsperson; statements of responsibility to stakeholders; Social Responsibility committee of the Board; international ethics codes and policies; ethical partnering policies. (B) Ethics Training Ethics as part of staff orientation; materials case-based ethics training; an on-line ethics advisory; on-going ethics refresher training; ethics training for directors; an annual Health, Safety and Environment report to employees; criteria for adviser's referral to an independent investigator. (C) Ethics Reinforcement Meetings of randomly-selected staff with CEO; ethics recognition and rewards (gifts, cash or honourable mentions); whistle-blower protection; ethics code as condition of membership in industry associations; enhance preventative component of internal compliance; audit ethical procurement policies; select independent or outside directors; conduct a social or ethics audit; implement a privacy policy for employee and customer data.